PPC Landing Page Client is His Own Worst Enemy
Guy hired me to do a PPC landing page for his law firm. He’d read a book from Entrepreneur Press that I had contributed a landing page template to. Liked what he saw and wanted to hire me to do…
Adam K
Adam has been fascinated with online marketing, particularly PPC, since 2004 and opened his own PPC management company in 2006. Over the years he's written extensively about Google AdWords and online marketing on his own sites as well as partnered with/written for Perry Marshall, Ryan Deiss of DigitalMarketer.com and Neil Patel.
If You Only Have 12 Hours To Up Your PPC Game
Lounging around on one of my favorite hangout spots on the Interwebs the other day, I came across a post from a wee young online marketing professional in the making. He’s got some B2B clients that need help with Google…
A Tale of 2 Google AdWords Accounts
Have a unique perspective in this article about the inner workings of Google AdWords. It came out of an unusual opportunity to compare two very similar Google AdWords accounts. Here’s the story… There’s a company (we’ll call them “Original Co”)…
These Numbers (From a Real Google AdWords Account) Don’t Lie
This is a conversation that you won’t have with the typical PPC management company. But it’s one that is important and you should understand before hiring anyone to manage your Google AdWords account. The heart of it comes down to…
This Ridiculous Email Marketing Myth Costs Businesses in a Big Way
If I had to choose just one marketing tactic to use for the rest of my days, it would be email marketing. Hands down (and I say this as someone who’s specialized in PPC for most of my online marketing…
