Getting traffic is great. But, do you know what’s even better? Converting that traffic into leads, sales and dollars in your bank account. Whether you manage your own paid advertising accounts or hire an advertising agency to do it for…
The following story is a true, cautionary tale about a business using AdWords (though some details have been changed to protect the guilty). It’s about a biz that hired a PPC management company… but they never should have used Google…
Saw yet another article recently predicting the death of SEO. (That’s Search Engine Optimization – which deals with getting your website ranked high in the search engines – for you dudes and dudettes who aren’t up on industry jargon). It…
Every industry has its share of charlatans and ne’er-do-wells, and the PPC Management industry is no exception. In this article we look at 7 warning signs that the PPC agency you’re looking to hire to help you with your AdWords…
Here’s a doozy of an AdWords story for you (and a great example of why getting good PPC help can go a long way)… A nearly broke software engineer starts working on a video game in his spare time. To…
