Yes, there are PPC management companies who don’t do a good job. However, dear business owner, you are NOT off the hook when it comes to getting bad results on your PPC campaigns. In 10+ years of managing AdWords campaigns,…
I came across an article on email marketing strategy the other day that immediately grabbed my attention. It was from a saleswoman who shared how she 5x’d the number of quality online marketing leads she was getting and is now…
Getting traffic is great. But, do you know what’s even better? Converting that traffic into leads, sales and dollars in your bank account. Whether you manage your own paid advertising accounts or hire an advertising agency to do it for…
The following story is a true, cautionary tale about a business using AdWords (though some details have been changed to protect the guilty). It’s about a biz that hired a PPC management company… but they never should have used Google…
Saw yet another article recently predicting the death of SEO. (That’s Search Engine Optimization – which deals with getting your website ranked high in the search engines – for you dudes and dudettes who aren’t up on industry jargon). It…