Will This Replace SEO?
Last week, as we were watching the snow fall and wind chills plunge to the -20s, my wife got an urge to make miso soup. She went to Google, typed in “miso soup recipe” and, as Google does, it gave…
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The 4 Eternal Pillars of SEO
I’m a sucker for a good spy/detective thriller book. Jack Reacher. The Gray Man. Gabriel Allon. Mitch Rapp. Orphan X (my new fav!). I love how they’re always prepared for anything that comes their way and can stay calm in…
This SEO Tip Made an Ex-Googler Slam Down The Phone In a Fit of Rage
The SEO tip we’re about to share is controversial. So much so, it makes some people blow their top. In fact, an ex-Google Search Quality team member got so stinkin’ mad over this that he hung up on Clark, The…
Do I Really Need to Use the Search Console Disavow Tool?
The Google Zoo algorithm updates has caused an amusing side industry in SEO digital marketing to pop up – identifying and removing “toxic” links with the Google Search Console Disavow tool. I’ve watched and seen business and SEO companies evaluate…
How Is Your SEO Company Doing Keyword Research?
I love me some Captain Obvious. If he worked for an SEO agency and was helping you generate target keywords for your marketing mix, he’d tell you to get your team into a room, have a meeting, come up with…
Is Your SEO Company Driving Links the Right Way?
Discussing how to build links to your website is probably one of the most controversial topics in the SEO world. Google says you don’t need to do it – which is true – if you’re someone like Amazon. Google says…
To He!! With SEO and PPC
A friend of mine was working with an interesting company than needed to Google AdWords help. And, as it turned out, some SEO help too. It was a unique B2B biz in a niche you’ve probably never heard of (and…
The Death of SEO
Saw yet another article recently predicting the death of SEO. (That’s Search Engine Optimization – which deals with getting your website ranked high in the search engines – for you dudes and dudettes who aren’t up on industry jargon). It…
