“Look at what they make you give.” – Jason Bourne I admit it. I’m an Anti-PMaxxer. The mere mention of Google’s PMax often has me rolling my eyes like my teen when I tell a dad joke. For those not…
With PPC management agencies, as with many other service businesses, you typically get what you pay for. But if you’re looking to hire a company to manage your Google AdWords and/or other pay per click advertising campaigns, what should you…
Buddy of mine forwarded me an email from a website touting the power of automation in the PPC world. The subject line of his email… … “Are you irrelevant?” Basically asking the question… are people who manage PPC campaigns for…
Cautionary tale for y’all today. And if you think it ain’t relevant to your biz cuz it’s about an ecommerce site – think again Chuckles. Here’s the scoop… … a friend of mine is a beast at running ecommerce sites/Google…
Guy hired me to do a PPC landing page for his law firm. He’d read a book from Entrepreneur Press that I had contributed a landing page template to. Liked what he saw and wanted to hire me to do…
Lounging around on one of my favorite hangout spots on the Interwebs the other day, I came across a post from a wee young online marketing professional in the making. He’s got some B2B clients that need help with Google…
Have a unique perspective in this article about the inner workings of Google AdWords. It came out of an unusual opportunity to compare two very similar Google AdWords accounts. Here’s the story… There’s a company (we’ll call them “Original Co”)…
This is a conversation that you won’t have with the typical PPC management company. But it’s one that is important and you should understand before hiring anyone to manage your Google AdWords account. The heart of it comes down to…
The conversation below took place between 2 successful business owners I know. It centered around online marketing – specifically PPC and SEO. But the lessons extend far beyond those two tactics. Lessons that, as you’ll see, even some successful business…
How can you tell if the pay per click management agency you’re thinking of hiring is any good or not? While there’s no foolproof way to separate the wheat from the chaff here, there are some good indicators to look…
