Here’s a doozy of an AdWords story for you (and a great example of why getting good PPC help can go a long way)…
A nearly broke software engineer starts working on a video game in his spare time. To help fund this project, he sets up an Indiegogo campaign.
But how to get people to this campaign?
Well, based on some previous experience he had with Google AdWords, he decides to create an AdWords campaign to drive folks to his Indiegogo page.
This engineer sets up 3 AdWords campaigns with very low daily budgets. After setting them up, he thought he had done something wrong because at least a few of them weren’t working. But, weary after a long day, he decides to go to sleep rather that troubleshoot his new PPC campaigns.
The next morning he wakes up and finds that his AdWords account had blown through his ENTIRE monthly budget overnight. And, being hard up for cash, he now owes Google AdWords more money than he has in his bank account.
Now he’s stressing out like a long tailed weasel in a room full of rocking chairs!
Listen. I don’t know all the details here. Maybe he didn’t set things up right. Maybe Google overstepped their bounds (which, if they did, they’ll make it right… their customer service is actually pretty good for AdWords).
The point here is that I see similar issues like this ALL… THE… TIME!
Not people spending more on Google AdWords than they have in the bank.
But people trying to set up AdWords themselves, making mistakes and paying way more than they should or paying for traffic that’s not relevant at all to their biz.
In fact, there’s a term for it… “The AdWords Stupidity Tax”.
Google will gladly take your money when you don’t know what you’re doing in AdWords.
Not pointing fingers or casting blame here. It’s just the way it is.
So, please, if you’re going to give Google AdWords a try, either…
1. Take some time to learn about how to do it the right way, or…
2. Hire a quality PPC management company to manage your AdWords account for you.