Google AdWords

A Tale of 2 Google AdWords Accounts

Have a unique perspective in this article about the inner workings of Google AdWords. It came out of an unusual opportunity to compare two very similar Google AdWords accounts. Here’s the story… There’s a company (we’ll call them “Original Co”)…

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Why It Pays to Be Negative In AdWords

Over the years I’ve reviewed a lot of Google AdWords accounts. And, in this article, I’m going to share one of the biggest takeaways from that experience… one that can pay immediate dividends for your Google AdWords account performance. A…

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