“Look at what they make you give.” – Jason Bourne I admit it. I’m an Anti-PMaxxer. The mere mention of Google’s PMax often has me rolling my eyes like my teen when I tell a dad joke. For those not…
Buddy of mine forwarded me an email from a website touting the power of automation in the PPC world. The subject line of his email… … “Are you irrelevant?” Basically asking the question… are people who manage PPC campaigns for…
Lounging around on one of my favorite hangout spots on the Interwebs the other day, I came across a post from a wee young online marketing professional in the making. He’s got some B2B clients that need help with Google…
Have a unique perspective in this article about the inner workings of Google AdWords. It came out of an unusual opportunity to compare two very similar Google AdWords accounts. Here’s the story… There’s a company (we’ll call them “Original Co”)…
This is a conversation that you won’t have with the typical PPC management company. But it’s one that is important and you should understand before hiring anyone to manage your Google AdWords account. The heart of it comes down to…
Got a cautionary tale for you in this article about the role fear can play in marketing. It’s about an old client of mine, George. George was one of the easiest clients I ever done set up and managed a…
The conversation below took place between 2 successful business owners I know. It centered around online marketing – specifically PPC and SEO. But the lessons extend far beyond those two tactics. Lessons that, as you’ll see, even some successful business…
Over the years I’ve reviewed a lot of Google AdWords accounts. And, in this article, I’m going to share one of the biggest takeaways from that experience… one that can pay immediate dividends for your Google AdWords account performance. A…
Never in my wildest dreams did I think running a Google AdWords management firm would lead me to this. But it was definitely one of the, umm, oddest websites I’ve ever done stumbled across. The site showed a feed from…
Let’s say you want to give Google AdWords a try but initially only have a budget of $1000 or less a month. Should you hire an AdWords agency to manage things for you? That’s actually a tough question. And one…
