If you cut through all the noise in the marketing world, there are really just two main approaches to marketing your biz. The “Goodyear Blimp” approach. And the “Army of Blimp Drones” approach. The Goodyear blimp approach goes something like…
For me, my introduction into the world of Google AdWords and online marketing all started with drug testing. That is, I helped launch a business selling an innovative new drug testing product by using AdWords and other internet marketing tactics.…
Claude Hopkins. A legend in the advertising world. His work has influenced pretty much all of the top direct response marketers. Pretty much every top marketer I know have an old beat to you know what copy of his book,…
Buddy of mine forwarded me an email from a website touting the power of automation in the PPC world. The subject line of his email… … “Are you irrelevant?” Basically asking the question… are people who manage PPC campaigns for…
Cautionary tale for y’all today. And if you think it ain’t relevant to your biz cuz it’s about an ecommerce site – think again Chuckles. Here’s the scoop… … a friend of mine is a beast at running ecommerce sites/Google…
