If you blinked, you might’ve missed it. But glossing over it would be a mistake. We’re talking about a sentence in yesterday’s edition of The Daily(ish) Advocate. (The short version of that email: we screwed up when relaunching this newsletter…
We screwed up when we relaunched The Daily(ish) Advocate last month. In the rush to relaunch, we skipped a vital piece of the puzzle. One a lot of businesses either ignore or struggle with. Here’s the story of what our…
Keyword research is kind of like the salad of the search engine marketing world. You know it’s something you need. You know it’s really good for you. But you’d rather just skip it and move on to what comes next.…
Human pizza makers beware… AI robots are coming for your job. Pizzaiola – an AI-driven, pizza-making robot – is serving up slices to customers at a pizza chain in Chicago. When you place an order, Pizzaiola takes care of everything……
When our daughter was younger, one of our favorite places to eat was Nobu’s, a Japanese restaurant located in an old IHOP near our house. For 20+ years, Chef Nobu, wearing his trademark blue bandana on his head, was a…
In yesterday’s The Daily(ish) Advocate email newsletter, “The Internet’s Gone Bot 💩 Crazy,” (use the form at the bottom of this post to subscribe for free if you’re not already on the list!) we covered how bots are running rampant online. They…
Remember maps? The paper kind you’d unfold and then were never quite able to fold up perfectly again. (You fellow old farts know what I’m talking about!) Well, like many things, the paper map has largely been replaced by Google.…
If you cut through all the noise in the marketing world, there are really just two main approaches to marketing your biz. The “Goodyear Blimp” approach. And the “Army of Blimp Drones” approach. The Goodyear blimp approach goes something like…
For me, my introduction into the world of Google AdWords and online marketing all started with drug testing. That is, I helped launch a business selling an innovative new drug testing product by using AdWords and other internet marketing tactics.…
Claude Hopkins. A legend in the advertising world. His work has influenced pretty much all of the top direct response marketers. Pretty much every top marketer I know have an old beat to you know what copy of his book,…